Review: Calbee Honey Butter Chips (The Chip That Is Causing Hysteria in Korea, Apparently)
JFG Nation, HAPPY NATIONAL JUNK FOOD DAY! Apparently. On this date, I know everyone in the US is buzzing about the new Lays Do Us A Flavor potato chips….No? Well, SOME of us are. Probably because of their more palatable flavors (Gyro. Biscuits and Gravy. Reuben Sandwich. Truffle Fries.) I’ve actually heard only so-so buzz on this year’s contest.
What I DID learn is that in Korea there is a chips which is making people go BONKERS. Like, causing a country-wide craze. Seriously. Read this article. And it’s these: Calbee Honey Butter Chips, today’s junk food!
Honey and butter. Do they mix? Well, my answer is YES – I’ve eaten at plenty of restaurants with cornbread or hot southern biscuits, and lemme tell ya – a nice ramekin of honey butter is LEGIT tasty. Ever eat at Outback? That loaf of honey pumpernickel-wheat bread they set down in front of you with that ramekin of honey butter? I could eat twelve of those loaves.
So anyways, yeah – these Honey Butter chips are ALL THE RAGE in Korea. Basically, after these chips came out in August of 2014, Korean pop stars started posting pics of themselves with the bags.
— KPOP FACTS (@FaktaKpop_ID) February 10, 2015
Hot chicks with chips – yep, that’s one way to get the fad going. And then, apparently: “Soon, the Honey Butter Chips became as rare and prized as Willy Wonka’s Golden Ticket. Convenience stores were consistently sold out of the item. Disgruntled employees became so annoyed by beleaguering inquiries about the next shipment they posted signs on their door notifying that they were out of stock.”
According to the news, sales of these chips between August and November of 2014 totaled $9.3 million dollars. 9.3!!!! What the. On Ebay, a two-pack recently sold for over $100. WHAT IS THE DEAL. Are these chips really that great?
Lucky for me, Actor Sis got her hands on these from a friend who had recently visited Korea. He paid like $4 for them. And now, I have them. Let’s crack into these.
Opening this bag of Calbee Honey Butter Chips, the inside of the bag smelled SWEET. Like a sweet buttery pastry. The aroma was frankly intoxicating. It was like I was smelling a cheese danish. Holy hell. These were gonna be dangerous.
I placed three chips into my mouth and crunched, and immediately knew why people liked these. They were delicious. They were the perfect sweet and salty potato chip. Some of these descriptions are gonna sound weird, but bear with me.
These chips sort of tasted like super buttery cookies – the immediate first flavor was a sweet sweet butter flavor, like the taste you get when you bite into a fresh croissant. But sweeter – it bordered on a Mexican pan dulce flavor. Like, if you got a super buttery croissant and someone sprinkled a tiny bit of sugar on top, THAT’S what the butter flavor here tasted like.
But then you add in the slightly salty potato chip flavor, and the juxtaposition is amazing. Salty sweet, these chips have a truly delicious taste. Like eating a baked potato with sweet honey butter, or eating perfectly whipped mashed potatoes with honey butter. The flavor was straightforward, but bold in its clarity. SUPER buttery, sweet, and salty. Creamy, even. Amazingly delicious. The potato chips themselves were standard, but the flavor was shockingly good.
Ok, Korea, I get it. The chips are delightful. I want more bags now too. STOP OUTBIDDING ME ON EBAY.
PURCHASED AT: Sent to me by Actor Sis
COST: apparently, like $4 in Korea
Junk Food Guy