Review: Limited Edition Red Velvet Peeps & WAIT, So Was This NYC Kid a Multi-Millionaire or Not?

Junk Food Nation, it’s Tuesday. Yesterday was a rough day and I’m sorry for the lack of post. Like I promised, I added a third winner to today’s Turkey Hill winners:


Today’s random winners are:




Congrats, you three!! – email me your contact info to [email protected] and I’ll get the free coupon in the mail to you!


To win today, COMMENT BELOW. You know the drill – I’ll pick a rando to win, and announce it tomorrow.


One of the things that caught my eye over the weekend was this story in New York magazine about a 17-year old high school senior who apparently made $72 million trading stocks. The article had it all – interviews with this kid’s goals and dreams, what his friends thought, how he made his riches, etc. I was prepared to write a whole post about him myself, giving my typical WTF JFG take on the whole thing.

But then, not 24 hours later, I see THIS New York Observer article in which the same kid admits to making the whole thing up! As he explains it, he and his friends have a high school investment club where they simulated trades and made $72 million in THAT setting. He then basically admits to misleading the prior reporter, blah blah blah.

All I can say is WTF. I know that these days everyone is a busy body fact checker, and its hard to nail down certain things which are usually subjective…but basically this whole thing started because apparently the kid got nominated to BusinessInsider by his classmates for one of those Top 20 under 20 lists, and BI ran with it, despite never confirming proof.  Nice job, guys.

BI: “Show us your proof!”

The kid: “No.”

BI: “Ok…fine.” *runs article*

And then other press followed the story to him. Plus, you participate in simulated stock trading, and then claim you are worth $72 million? Isn’t that what crazy people do when they convince themselves that they and a celebrity are dating in their heads and then they start believing it in real life? Yikes.

TODAY’S JUNK FOOD: Limited Edition Red Velvet Peeps!!

Limited Edition Red Velvet Peeps

Limited Edition Red Velvet Peeps: The Money Shot

Limited Edition Red Velvet Peeps! Because Peeps haven’t just been for Easter in years. No, Just Born is going to load you full of Peeps, year round, whether you enjoy them or not.

I’ve only reviewed a few Red Velvet items on this blog before, and I’m only a so-so fan of the flavor. I know what I’m looking for, though – cocoa flavor and cream cheese icing. Does it bother me that these Peeps are disturbingly red and likely to make me scared of the color of my poo?  ………..Moderately.

Limited Edition Red Velvet Peeps

Limited Edition Red Velvet Peeps: 50 cal a Peep

Limited Edition Red Velvet Peeps

Limited Edition Red Velvet Peeps: SO RED

When I opened this package of Limited Edition Red Velvet Peeps, I did smell Red Velvet aroma, loud and clear. It’s hard to describe other than I got definite cocoa smell, which is different than regular marshmallow-y Peep smell.  It was like putting my nose to an open powdered hot cocoa packet, except with less snorting and sneezing.

Limited Edition Red Velvet Peeps

Limited Edition Red Velvet Peeps: WHAT THE

The bottom of each of these Limited Edition Red Velvet Peeps was coated with some plastic-y confection, like a hardened base of ….cream cheese frosting, perhaps? My hopes might be too high. The white coating resembled the sort of random white base confection on these Red Velvet cookies.

Limited Edition Red Velvet Peeps

Limited Edition Red Velvet Peeps: Brown on the insides

Ah, but how did they taste? I must say, not bad…not my favorite, but not bad. These Limited Edition Red Velvet Peeps actually do a pretty good job getting across the red velvet flavor, all things considered.

The body of the Peep, in all of its red glory, was cocoa-y and soft – provided just enough cocoa flavor while still having a decent Peep marshmallow base.  Honestly, the flavor profile made sense – since you normally put marshmallows in your hot cocoa, the mixture of cocoa and marshmallow flavor paired well.

The white base provided, in my mind, most of the “cream cheese frosting” flavor, despite the fact that it was NOT cream cheese frosting. Nope, I thought of the base more like a white chocolate/confection coating that was flavored like cream cheese frosting. The taste profile was pretty much there, although it was one of those situations where if I thought too hard about it, the base didn’t taste like anything at all.

The real test was whether, when I popped a full Peep into my mouth and chewed, I got the sense of Red Velvet, and I definitely did.  It didn’t taste EXACTLY like red velvet cake, it tasted like a Peep flavored like red velvet and HEY that’s what this is supposed to be. So, all in all – not bad, Just Born. Not bad.

PURCHASED AT: Target, Germantown, MD

COST: $1.25 on sale

Thoughts? Please comment below or hit me up on Twitter @junkfoodguy or LIKE my Facebook Page and message me there. I also have Google+!! Let’s hang out.


Junk Food Guy

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Discuss - 25 Comments

  1. Jessica says:

    I liked them enough to go back and try to buy a second package, but they were sold out. They did not, however, make a good s’more. But, just the novelty of having two of my favorite treats combined into one sells it for me!

  2. jaime says:

    They look kind of creepy, but maybe I’ll give them a try!

  3. alek says:

    Why they haven’t tried eggnog peeps? Crème brulee peeps? Scotchmallow peeps? (caramel coating bottom, chocolate peeps), Or a swirled peeps?

  4. Jacob says:

    The real question is; how do these beauties taste after a quick jaunt in the microwave aka: Peep destructify machine.

  5. Btyson says:

    I normally don’t get excited about red velvet cake but those peeps look pretty good with that white chocolate dipped part. I would definitely nosh that!

  6. Elisa says:

    Wonder if these guys will feature in the “Washington Post” annual Peeps diorama contest next spring!

  7. Brit says:

    Not feeling these peeps. Too much Red 40 for me.
    Will continue to devote my time to searching for Dove peppermint bark chocolates. I can’t seem to find them this year. 🙁

  8. Deborah N says:

    I’ve never really been a fan of Peeps, they’re always so very sweet. That being said, these don’t look too bad; the “cream flavored fudge” is enticing. Maybe I will pick them up…but only if they’re on sale.

  9. Sarah says:

    The fact checker at BI needs to run a fact checker on themselves. Don’t care about your job? Just go find something else… sheesh!

  10. Sascha says:

    Woohoo! Finally a winner, worth the extra day 🙂 I am no fan of Peeps, but if I find these, I will definitely nosh. I agree with Alek though, we need more flavors, Egg Nog sounds awesome.

    • alek says:

      They could do some kind of fun and quirky peeps. Tie-Dye peeps? Multicolored sugars mixed together. Coconut cream peeps? Key Lime Peeps?

  11. Pablo says:

    Peep Peep.

  12. Ryan says:

    I knew there was no way that high school kid could have made $72 million dollars!

    Also the way peeps taste weird me out. They all taste the same to me but these could be different. Maybe ill have someone else try it out.

  13. Kate says:

    So now that all the leaks are coming out of the Sony hacking, will there be any fact checking or vetting of any type? It could end up being a lot of correspondence snippets out of context, and blown out of proportion. A la the stock market child-king.

  14. Abby says:

    How did your poo turn out ?

  15. Sue says:

    Im a traditionalist. Yellow covered vanilla flavored peeps in the spring. 2 more months. I’ll hold out and wait till then.

  16. Tanya says:

    I’ve made peep vodka before and I wonder if I should try these and make a red velvet martini?

  17. DeannaR says:

    I agree with Sue that the yellow Peeps just seem to taste better. No real science behind it, other than a psychological association with yellow Peeps, Easter, good times, and overall happiness.

    Also, I prefer the bunnies over the “traditional Peep chick” shape. The weird extension on the nose of the chick reminds me of a turkey wattle. The bunnies also have a better marshmallow-sugar coating ratio.

  18. Brent says:

    These are a pass for me. I’m not a Peep fan.

  19. Marc P says:

    Taking a day off. Unacceptable!!

  20. Sophia says:

    Breaking news: Teenager Makes $72 million After Investing in Bacon Maple Wasabi Pumpkin Spice Sriacha Oreo Peeps.

  21. ALL CAPS says:


  22. MP says:

    I like cake.

  23. John R. says:

    Ice Cream!

  24. Jes says:

    Peeps are awesome I even own a stuffed peep . I think I saw these but I never got them 🙁 . Where did you get these ?

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